HKSA Designs
Branding, Apparel Design
Overview
Branding and merchandise design
Visual Identity
I established a consistent visual identity focusing on brand recognition and clarity.
The branding takes inspiration from Hong Kong's flag, which features the country flower. The logo features a simplified version of this flower to prioritize readability.
2024 – 2025 HKSA Apparel Design
Designed promotional t-shirts and tote bags for the Hong Kong Student Association, a club at California State Polytechnic University, Pomona. Every school year, a new t-shirt design is selected.
The graphics take inspiration from Hong Kong culture and local attractions
My designs contributed to a 200% increase in merchandise sales.
