FOND•U
Branding, Packaging Design
Overview
Branding for a fondue fusion restaurant which provides a customizable fondue experience.
Client
FOND•U
Visual Identity
These designs were inspired by Paula Scher’s designs. The graphics were created to highlight bold flavors and evoke a warm and welcoming environment to customers.
The restaurant name, FOND•U, is a play on “fondue” by using “fond” and “u” to emphasize the hallmark of the restaurant, customization that allows each meal to be personalized.
Vector icon assets such as a chef hat, a cheese slice, and bread were created to highlight customization and add a playful twist to the design.



