FOND•U

Branding, Packaging Design

Overview

Branding for a fondue fusion restaurant which provides a customizable fondue experience.

Client

FOND•U

Visual Identity

These designs were inspired by Paula Scher’s designs. The graphics were created to highlight bold flavors and evoke a warm and welcoming environment to customers.

The restaurant name, FOND•U, is a play on “fondue” by using “fond” and “u” to emphasize the hallmark of the restaurant, customization that allows each meal to be personalized.

Vector icon assets such as a chef hat, a cheese slice, and bread were created to highlight customization and add a playful twist to the design.