Bluesday Album
Branding, Packaging Design
Overview
"Bluesday" Album design for Archaic Swing, a pop band.
Client
Archaic Swing
The Problem
Archaic Swing needed a way to create cohesion between the eclectic style of their music and their visual identity that listeners would recognize.
Visual Identity
Archaic Swing often combines Medieval melodies with modern instrumentation, taking listeners to a vast adventure in a fantasy world. Taking inspiration from illuminated manuscripts, the visual identity of Bluesday is a modernized, eclectic take on Medieval design.
The Solution
Incorporating Medieval elements into their album design allows Archaic Swing to visually differentiate themselves while increasing visual recognition of their brand.
